In a significant announcement for gamers, Gearbox has confirmed that the standard edition of Borderlands 4 will be priced at $70, dispelling earlier concerns about an $80 price tag. This decision comes after CEO Randy Pitchford faced backlash for suggesting that “real fans” would find a way to pay higher prices for the game. The pricing strategy reflects a growing trend in the gaming industry, where developers are grappling with rising costs while trying to maintain player loyalty.