Sega has reignited the classic rivalry with Nintendo through its latest ad for Sonic Racing: CrossWorlds, cleverly referencing the iconic ‘blast processing’ campaign from the ’90s. The ad juxtaposes the familiar visuals of Mario Kart World with a bold statement about the speed and excitement of Sonic Racing, suggesting that players can experience kart racing on a whole new level. This strategic move not only appeals to nostalgia but also positions Sonic Racing as a serious contender in the kart racing genre.